WE APPLY MAGIC TO LOGIC

Our specialist creatives live and breathe consumer packaged goods and the branding that makes customers want to buy them. Perhaps we don’t get out enough. It must be working though, because our passion (some say obsession) is helping some of New Zealand’s best brands to shine, sell and fly off the shelves.

We help brands find their voice and package it uniquely, using brilliant design to drive customer preference.

There are two sides to our story. On one hand, we love the creative process of finding and forming a distinctive voice and visual identity. On the other, we love solving the technical nitty gritty of a challenging packaging project. Always curious about what makes a customer reach for one brand over another.

Because creative design has to answer real business needs. Executing great ideas means managing the details – including the production process – without blowing budgets, or timelines.

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THE BACK STORY

From techy beginnings we’ve focused on growing our team with creative right-brainers who create gorgeous design and clever copy.

It’s something iconic brands like Countdown, Landcorp and Villa Maria have found out the easy way. We work with clients from strategy, to concept and design execution, or through a bespoke mix of services. And while imaginative, visually exciting creative is vital, our technical packaging smarts are what brings it all to life.

We’re here at Brandhub for one reason (it’s not the coffee, although that definitely helps). What gets us out of bed – and sometimes keeps us up nights – is helping you compete in a busy marketplace and win consumers’ hearts with a strong on-shelf presence and market leader credibility.

GET IN TOUCH
Brandhub - Our People

THE BACK STORY

From techy beginnings we’ve focused on growing our team with creative right-brainers who create gorgeous design and clever copy.

It’s something iconic brands like Countdown, Landcorp and Villa Maria have found out the easy way. We work with clients from strategy, to concept and design execution, or through a bespoke mix of services. And while imaginative, visually exciting creative is vital, our technical packaging smarts are what brings it all to life.

We’re here at Brandhub for one reason (it’s not the coffee, although that definitely helps). What gets us out of bed – and sometimes keeps us up nights – is helping you compete in a busy marketplace and win consumers’ hearts with a strong on-shelf presence and market leader credibility.

GET IN TOUCH
Brandhub - Our Approach

OUR HUB APPROACH

HUB (hatch; unify; brand) is our process for bringing your consumer brand to life. It’s designed to define opportunities, respond with brilliant creative solutions that resonate with shoppers, and deliver to your business objectives.

HATCH.

We dig deep to fully understand your offer, your consumers’ headspace, and your world.

To uncover the truth about your brand, our strategists and creatives shop, observe, research global trends and data, ask questions, and most importantly, listen to the answers.

We don our lab coats, analyse all this info and develop your optimal, ownable positioning.

UNIFY.

All that digging unearths the gold at the heart of your brand, to unify the elements of your unique story, culture, name and visual identity.

This story will inform the design style and your key messages. It will make solid business sense, be led by your values and tell a compelling story that’s totally unique.

BRAND.

We develop original brand design that engages, attracts and communicates your point of difference to your ideal customer.

This design solution has the power to turn heads and change minds. It can influence buying patterns, shift perceptions and build loyalty.

Once it’s in market, we’ll protect your IP and guide others to do so too.