BLUE SEA THINKING

How to deliver a fresh take on brand NZ? We leapt at the invitation to create an authentic New Zealand brand that’s flexible enough for a range of premium products and services that run the gamut from infant formula and honey, to manufacturing and processing.

The key starting point was contemporary New Zealand. To bring the idea to life, our pragmatic creatives built an iconic (but subtle) wordmark around the koru shape, and a rich colour palette reminiscent of the land and ocean. The result is a premium brand that has a touch of New Zealandness without a hint of cliché.